X Launches New Features to Increase Advertiser Control

Elon Musk’s X has introduced two new features, sensitivity settings and Enhanced Blocklist, for advertisers.

“In addition to existing platform-wide protections, we are beginning to test sensitivity settings that will allow advertisers to target their brand messages to content on X that meets their unique sensitivity needs,” the company said in a blog post.

Available in the coming weeks in X Ads Manager, the new sensitivity settings are an automated solution to help brands find the right balance between reach and appropriateness when placing ads on the platform.

Advertisers can choose the environment that best suits their individual campaign goals.

Enhanced Blocklist is an automated, industry-standard blocklist designed to protect advertisers from appearing next to dangerous keywords on the home timeline – for you and for those who follow.

“Our work continues and these new solutions are important milestones in our ongoing brand safety and compliance efforts,” the company said.

The platform further mentioned that it is committed to giving advertisers more control and transparency and will continue to build new features for advertisers.

Last month, the company claimed that more than 99 percent of the content users and advertisers see on the platform is healthy.

On Tuesday, X began paying Indian content creators their share of ad revenue in the second tranche of a newly launched “ad revenue sharing program” for content creators.

After receiving their share, several X users posted screenshots of the message they received from the platform.

“Blue tick ke paisa vasool (Money paid from blue bank back),” wrote a user who goes by the name Gabbar after receiving a handsome sum of Rs 2,09,282.

Another user who received Rs 3,51,000 said, “Thank you @elonmusk.”