X Rivals the Hashtag Game: Threads App Introduces New Feature!

Threads, a microblogging platform owned by Meta, is developing a feature similar to its competitor X (formerly Twitter). Instagram’s Threads is adding a new hashtag feature to its platform and has begun testing the feature with select users.

Mark Zuckerberg, Meta’s founder and CEO, announced that Threads will soon be testing a feature that allows users to tag topics. This allows you to categorize posts based on interests or themes.

“We’re testing a way to categorize your posts using a tag. We’re starting in Australia and more countries are coming soon,” he said.

Threads users use the # symbol to create tags, which appear as clickable blue links. After initial testing in Australia, more countries will have the opportunity to test the tags in the near future.

As you type a message, suggested tags appear as you type, helping with auto-completion. Users can either choose from suggested tags or create a new one. Once a tag is selected and a post is published, anyone can click on the tag to explore other posts on the same topic.

Meta has been working hard to add features and is gradually becoming a better competitor to X. However, it still lacks some core features, such as the ability to DM anyone directly. This is because Meta didn’t intend to add DMs to it. But that may soon change as Instagram CEO Adam Mosseri has revealed new details about the same.

Mosseri answered Threads for The Platformer News’ Casey Newton. Mosseri, who responded to Newton’s post, said Meta could integrate Instagram’s inbox into the Threads app. This would of course allow for direct communication. However, he says there is still a lot to do.

The company has also launched the ability to send an Instagram contact directly from Threads without changing the app, but Mosseri believes that the platform “still needs to make it easier, improve the reception experience and work through a more comprehensive communication management system.”