YouTube Announces Lower Threshold for Monetization – 500 Subscribers Required
YouTube, the widely used video-sharing platform owned by Google, has made a positive announcement for content creators. The eligibility criteria for the YouTube Partner Programme (YPP) have been revised, allowing creators to join the program once they have 500 subscribers. This is a significant reduction from the previous requirement of 1000 subscribers.
Instead of the previous requirement of 4,000 qualifying viewing hours, content creators now only need to achieve 3,000 viewing hours. Similarly, the threshold of views for shorts has been lowered from 10 million to 3 million. These updated requirements will be rolled out first in the US, UK, Canada, Taiwan and South Korea.
As these creators continue to grow their channels, they are automatically eligible to earn revenue sharing from ads and even more benefits after meeting current YPP eligibility criteria without having to go through the entire YPP application process again.
According to YouTube, these current eligibility requirements to unlock revenue sharing will remain unchanged. In addition, YouTube has introduced several new monetization methods for smaller content creators, such as paid chat, tips, channel memberships, and shopping features.
The company also mentioned that the same YPP rules will continue for revenue sharing, so smaller content creators will still need to expand their audience to benefit from ad revenue.
Additionally, the Shopping Affiliate Program, previously available by invitation only to selected content creators, is now available to YPP participants in the US with 20,000 or more subscribers. The partnership program gives content producers the opportunity to present the products of other brands and content producers in their content and receive competitive rewards for the sale of products marked in their videos and shorts.
Meanwhile, in February of this year, the company launched a new marketplace, Creator Music, as an easy way for YPP creators in the US to access an ever-growing catalog of music to use in their videos and still monetize. .
