YouTube to end overlay ads on videos next month: what it means
YouTube, the popular online video sharing and social media platform owned by Google, has announced that it will soon change the way some ads are displayed in videos, removing “overlay ads” from content starting April 6.
“Beginning April 6, 2023, the overlay ad format will no longer be displayed on YouTube, helping to improve the viewer experience and shift engagement to more effective ad formats on desktop and mobile,” the company said in a YouTube Help forum. send.
Overlay Ads are an old form of advertising that is only displayed on desktop computers and distracts viewers.
The company said these ads only appeared on desktop and believes it will see limited impact on most content creators as engagement shifts to other forms of advertising.
Additionally, the video streaming platform also mentioned that there have been no changes to their other ad formats.
Starting April 6, 2023, overlay ads will no longer appear on YouTube videos or as an available ad format when you enable ads in YouTube Studio.
“These ads were only running on desktop, and we expect to see limited impact on most content creators as engagement shifts to other ad formats. There have been no changes to our other ad formats,” the company said.
Earlier this month, YouTube also removed new posts and comments from its English help forum as it transitions to read-only mode ahead of “improvements” over the next few months.
“Unfortunately, many threads are not relevant to user-oriented discussion and a large number of questions remain unanswered. Our goal is to ensure that this is a useful space for all of you, so we are using this time and these experiments to develop a long-term plan for this forum – more to come,” says YouTube on the help page.
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