YouTube will start showing ads on non-monetized videos
YouTube is making a big change that will likely disappoint creators. YouTube will start showing ads on creator videos, but with no income paid to them. Creators who will be affected are those who are not part of the YouTube Partner Program (YPP).
YouTube announced the new change to its updated terms of service for monetization on the video platform. YouTube says it will deploy ads to a limited number of videos, but hasn’t specified how many exactly the ads will see. Since you are not currently in YPP, you will not receive a share of the revenue from these ads, although you will still be able to apply to YPP as you normally would once you qualify for eligibility, YouTube said in its announcement.
YPP’s YouTube creators will naturally not be affected by this change, as their videos are eligible for monetization. To participate in the YouTube Partner Program, creators must have 4,000 total viewing hours in the past 12 months and have more than 1,000 subscribers. YouTube creators who meet these criteria can ask PJP to monetize their videos.
YouTube did not specify how many videos it will advertise on. But it did confirm to The Verge that videos from non-partner creators and on topics such as politics, religion, alcohol, and gambling won’t count. This still gives YouTube more space to run ads and without having to pay creators. The change will likely affect YouTube’s fragile relationship with the creators that has lasted for years.
