10 Facts to Be Aware of Regarding PhonePe’s Indus App Store, a Competitor of Google Play Store
PhonePe has made a bold and strategic decision to introduce the Indus Appstore developer platform, offering Android app developers the opportunity to avoid platform fees or commissions for in-app payments. This move demonstrates PhonePe’s determination to directly compete with the Google Play Store by establishing their own app store.
Akash Dongre, founder of Indus Appstore, expressed concern that app developers are currently limited to one app store – Google Play Store – to distribute their apps. He promised that this new offering would serve as a credible and localized option with enhanced app discovery and consumer engagement, PTI reported.
Here are 10 important things you should know about PhonePen Indus App Store:
1. PhonePe’s challenge: PhonePe is a digital payments company and wants to take on Google in the app business. They have created Indus Appstore for this.
2. No Fees for Developers: PhonePe promises Android app developers that they don’t have to pay any fees to use their platform. This means they get to keep all the money they earn from in-app payments.
3. Made-in-India App Store: Indus Appstore is proudly made in India. It’s their answer to Google Play Store, but it’s focused more on Indian users.
4. App listings are free: For the first year, developers can list their apps on the Indus Appstore for free. After that, they have to pay a small fee.
5. No extra charges for in-app payments: Developers can choose any payment gateway for their apps. Indus App Store does not take extra money for in-app payments.
6. Localized experience: The app store is available in 12 different Indian languages, so users can explore it in their preferred language.
7. How to get started: Developers can register and upload their apps to Indus Appstore through their website www.indusappstore.com.
8. Launch Pad for New Developers: New developers have a special place called “Launch Pad” where their apps can get more visibility and better search results.
9. Large market opportunity: India is expected to have over one billion smartphone users by 2026. This means that there is a huge opportunity for app developers in India.
10. Support and Tools: Indus App Store provides tools to help developers grow their apps. They have a customer support team in India available 24/7. Developers can also list their apps in Indian languages and make engaging videos to promote them.
At a time when Google and Apple’s app stores are facing criticism over regulations and fees, PhonePen’s Indus App Store wants to provide a fairer and more local option for Indian app developers, at least initially. This could be a big step in improving the competitiveness of app stores and breaking the dominance of large technology companies.
