Report Shows Decline in Popularity of ‘X’ Following Elon Musk’s Twitter Takeover
In September, traffic on X (formerly Twitter) fell from 6.4 billion to 5.8 billion, a 10 percent loss, according to new SamanWeb data. X has now dropped to seventh in the global ranking behind Instagram. Of the 176 countries that visited Twitter in September, 83% saw a month-over-month decrease in visits. X (formerly Twitter) traffic fell by 600 million from 6.4 billion to 5.8 billion in September, new figures show.
“SimilarWeb traffic shows that Twitter is rapidly losing traffic and has already fallen in the global rankings. Since Musk took over, its popularity seems to be declining. It’s startling to see a drop in traffic from hundreds of countries, and may well be Twitter’s behind-the-scenes efforts to combat bots .However, as Musk has recently said that the $1 fee may be “the only way to fight bots”, it seems likely that users will be locked out of the platform,” a spokesperson for Venture Smarter.
An analysis of similar Web data reveals that 5.8 billion users visited the social network in September 2023. Visits are down 10% compared to August, from 6.4 billion.
Venture Smarter’s analysis reveals that X has now dropped to seventh in the US rankings behind Instagram. Further analysis reveals of the 176 countries that used Twitter in September, more than four-fifths (83%) experienced a monthly decline in website traffic.
Twitter’s global searches have fallen since Elon Musk took over in September 2022, from 14 million monthly searches to 11 million a year later, the lowest number since November 2018, according to Google data.
Elon Musk, CEO of X, announced his plan to charge new users $1 a year to access the platform to combat fake bot accounts, which is currently being trialled in two countries.
