Bollywood star Ranveer Singh chosen as brand ambassador for Nothing ahead of Phone 2 launch

Consumer tech brand Nothing, headquartered in London, has taken a major step in its expansion strategy by enlisting Bollywood superstar Ranveer Singh as its newest brand ambassador. This partnership comes just in time for the launch of Nothing Phone 2a, with the goal of increasing Nothing’s visibility in the Indian market and strengthening its future smartphone releases.

Nothing is a brand ambassador

Associating Ranveer with Nothing marks a strategic move for the brand as it leverages the actor’s huge fan following and influential position in India. Expressing his excitement for the partnership, Ranveer Singh shared his excitement about Nothing’s innovative approach to smartphone design and its commitment to disrupting the industry. He emphasized his willingness to cooperate with Nothing and be involved in creating unique experiences for consumers.

Akis Evangelidis, co-founder of Nothing, also expressed his excitement about the partnership, highlighting the actor’s influential personality and creative mindset that resonates with the brand’s ethos. He highlighted the importance of the Indian market to Nothing’s expansion plans and hailed Singh’s addition as a natural progression for the brand.

The announcement comes on the heels of Nothing’s confirmation of the upcoming smartphone, the Phone 2a, which is slated for a global launch on March 5. The event, broadcast live from Delhi, India, highlights Nothing’s growing focus on the Indian market and its commitment to delivering cutting-edge technology tailored to user needs.

Phone 2a is poised to build on the success of its predecessor, incorporating Nothing’s signature design innovation, expertise and expert craftsmanship. Focused on improving the everyday smartphone experience, the Phone 2a promises to offer a superior upgrade over its predecessor, the Phone 1, in terms of features and performance.

With Ranveer Singh as the brand ambassador, Nothing is all set to embark on an exciting journey of growth and innovation, further cementing its position as a pioneer in the technology industry. As the brand continues to push boundaries and redefine user experiences, the partnership with Ranveer marks a bold step towards conquering the Indian market and beyond.