Learn about the new rules as Apple bans AI image generator apps from App Store

Apple has recently cracked down on apps that utilize AI technology to create nude images of individuals without their permission. The tech giant has removed several apps from its platform that offered services such as face swaps and ‘undressing’ using AI to digitally remove clothing from photos. These deepfake apps gained traction through Instagram advertisements, prompting Meta to swiftly remove the ads redirecting users to download the apps. Apple, however, took longer to address the issue, only taking action after a report by 404 Media brought attention to the problem.

What Apple’s new guidelines say about artificial intelligence applications

According to Apple’s application review guidelines, the company clearly states that applications promoting pornography or bullying are not allowed in any form. The guidelines state: “Apps must not contain content that is offensive, insensitive, shocking, disgusting, in exceptionally bad taste, or just plain creepy. Apps with user-generated content or services that are primarily used for pornographic content, chatroulette-style experiences, objectification of real people (e.g. for a ‘hot or not’ vote), physical threats or bullying are not part of the App Store and may be removed without notice.”

The research revealed five such ads from Meta’s advertising library. Three of these ads specifically promoted apps from the App Store. These apps offered features such as adding faces to naked bodies or digitally removing clothes from photos using artificial intelligence. This case highlights ongoing concerns about AI-based apps creating deep fakes in the App Store.

“New York Times vs OpenAI Lawsuit” Decides the Future of AI-Generated Content

Recently, Union Minister for Electronics and Technology Rajeev Chandrasekhar expressed his concern about deep fakes made using artificial intelligence applications. Deepfakes have become a growing concern as people fall victim to photos and videos that are edited or manipulated to make someone say or do something they didn’t do in real life. The minister also spoke about the ongoing legal battle between the New York Times and OpenAI over copyright issues. Chandrasekhar said the outcome of this legal battle “will define the use of AI in content creation.”