Google Cloud Offers Consulting Services to Aid Clients in AI Adoption

Google’s cloud computing division is set to provide consultation services to assist customers in utilizing generative artificial intelligence, as companies in various sectors aim to take advantage of the growing interest in this innovative technology.

Google Cloud offers customers advice and tools to harness artificial intelligence to identify trends, summarize data, enhance automation and produce content, the company said Wednesday. Using generative artificial intelligence, chatbots such as ChatGPT and image maker Dall-E produce text, images or videos by responding to user prompts.

In recent months, companies have expressed a lot of excitement about the potential of generative AI, but “getting started is always dynamic,” said Carrie Tharp, vice president of business operations at Google Cloud.

Alphabet Inc’s Google is trying to use its artificial intelligence prowess to differentiate itself in the cloud services market, which is seen as one of the company’s best growth opportunities as its core search business matures. Google trails Amazon.com Inc. and Microsoft Corp. in the market, but the unit reported its first profitable quarter earlier this year. This week, Google Cloud scored new customers using its creative AI products, including online travel site Priceline and the Mayo Clinic.

Generative AI could generate $1.3 trillion in sales of hardware, software, services and other tools by 2032, Bloomberg Intelligence analysts wrote earlier this month.

Google Cloud also started more partnerships to deepen its offerings in generative AI, including a deal with startup Typeface, which helps companies use the technology. Typeface has included Google’s AI templates in its offering, and Google in turn includes Typeface in Google Workspace. The companies did not disclose financial details of the partnership.

“Magic happens when you connect all the dots,” said Typeface CEO Abhay Parasnis.