Facebook Partners With Sony To Bring Exclusive Content From Indian Tour
Facebook has partnered with Sony Pictures India (SPNI) to deliver exclusive video-on-demand content from the Australia tour in India. Video on demand content will be streamed to Facebook Watch.
Facebook said it will feature content such as match highlights, in-game moments with best catches, best wickets and man of the match. All of this will be available on the Sony Sports India Facebook page. The India Tour of Australia includes three ODIs, three T20Is and four tests. It started on November 27 and will run until January 19, 2021. In the first ODI held at the Sydney Cricket Ground, Australia won by 66 races.
At Facebook, we’re committed to deepening and improving engagement with cricket fans around the world by delivering top-notch, high-quality action in a way that ignites conversations, connects and improves performance. affinity with sport. We are delighted to be working with Sony Pictures Networks India (SPNI) to bring some of the most exciting moments of one of India’s most anticipated overseas tours to cricket fans on Facebook Watch , Mr. Manish Chopra, director and head of partnerships, Facebook India, said about the partnership.
As part of the India Tour of Australia, Facebook has also launched a new AR effect for Virat Kohli. The AR filter is titled “Bat Talks for India” and features Kohli’s celebration after his century against Australia about two years ago. The AR filter can also be used on Facebook and Instagram. Facebook teamed up with Sportsmanias to create the Virat Kohli AR filter.
