Elon Musk Announces Upcoming Launch of Twitter Video App for Smart TVs

According to a tweet by owner Elon Musk on Saturday, social media company Twitter is planning to develop a video app for smart TVs, which aligns with their recent strategy to prioritize the expansion of video content on the platform.

In response to a tweet suggesting the need for a Twitter video app, Musk replied “It’s coming.”

In an investor presentation Thursday, new CEO Linda Yaccarino and Musk laid out Twitter’s plans to focus on video, creator and commerce partnerships to revive the social media company’s business beyond digital advertising.

Reuters reviewed the investor presentation.

One slide in the presentation said that vertical video accounted for more than 10% of time spent on Twitter.

Former Fox News anchor Tucker Carlson launched a new show earlier this month on the platform called “Tucker on Twitter.” Twitter envisions selling ads and sponsorships alongside videos from Carlson and other content creators, a source familiar with the matter told Reuters.

In related news, Twitter plans to focus on video, creator and commerce partnerships to revive the social media company’s business beyond digital advertising, according to an investor presentation from owner Elon Musk and new CEO Linda Yaccarino, reviewed by Reuters.

Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early discussions with political and entertainment figures, payment services and news and media publishers, said a source familiar with the matter, who spoke on condition of anonymity. to discuss an invitation from a private investor.

None of the major advertising holding companies are recommending clients pause their ad spending on Twitter, and big-name brands such as Warner Bros., Mondelez, McDonald’s and Walmart have continued to advertise on Twitter after initial pauses, according to a slide shown during the presentation.