Apple Music Offers New Discovery Feature Similar to Spotify
Apple Music has acquired a new personal radio station called “Discovery Station” designed to play music that listeners haven’t heard but might like. Discovering new music can be difficult, especially with services like Apple Music, which still lag behind Spotify’s algorithmic recommendations.
However, Discovery Station may help close that gap, reports AppleInsider.
On Monday, the new Discovery Station arrived for users without any kind of pop-up or official announcement. Users will see a new option under the Stations for You category of the Listen Now tab.
Discovery Station appears to be an algorithmically generated station designed to play music the listener hasn’t heard but may like. So it works the same way as the New Music Mix playlist, but with continuous playback. Apple Music lacked such an algorithm-based continuous listening experience for music discovery. User preferences were not taken into account when directing stations based on genre, artists or songs.
“Apple may not officially announce this new drive, but may instead mention it in the update notes for a future iOS release,” the report says.
The iPhone maker first introduced Apple Music in 2015. According to the company, Apple Music is a single, intuitive app that brings together the best ways to enjoy music in one place. In 2021, the technology giant added Spatial Audio to the application with Dolby Atmos support. Meanwhile, the company had last week posted several vacancies in the field of artificial intelligence (AI) globally.
Apple’s job postings revealed possible paths to using generative AI in its devices. The iPhone maker doesn’t talk much about generative artificial intelligence, and mention of the technology that has taken the world by storm was largely absent from its quarterly report as well.
