Elon Musk’s X Unveils Two Expensive Subscription Packages
Elon Musk-run X (formerly Twitter) has announced two new subscription options for its users on its platform. One of these is the Premium+ tier, which is available for around $16 per month and includes all the tools and features the platform offers minus the ads.
“Introducing Premium+ – no ads for you or in the following sections. the biggest boost to your responses (compared to other Premium tiers or non-verified users). Access to our full suite of creator tools. Now available online,” the social media app wrote.
From now on, this premium ad-free experience is only for users accessing the platform through a web browser. For those who want a more budget-friendly option, the basic price is $3 per month; however, it does not offer an ad-free experience.
The average user on X spends more than 32 minutes a day on the platform, its CEO Linda Yaccarino has revealed. Overall, users spend 7.8 billion active minutes each day on X, Yaccarino said Thursday, driven by growth in our “video and community products.”
“Today, the average user spends more than 32 minutes of their day on X. We’re still seeing an average of about 1.5 million signups per day,” he wrote in a blog post.
He further stated that Community Notes now has over 100,000 contributors in 44 countries and growing.
According to Yaccarino, more than 1,700 advertisers returned to X last quarter, from small businesses to large brands — including 90 of the top 100 ad spenders from a year ago.
In related news, the X has integrated video and voice calling features for select users, aiming to turn the platform into an all-encompassing app.
According to Reuters, Elon Musk has been actively exploring different ways to monetize the social media platform, which he bought for a whopping $44 billion in October 2022.
