FeaturePrint App will detect fake products with AI and phone camera

Everyone loves to buy online but there are cases where you end up getting fake or perfect replicas but from a different brand. Most people find it difficult to distinguish the real product from a fake product, but now there is a smartphone app that uses the power of artificial intelligence and the phone’s camera to identify a fake product. The app is called FeaturePrint and it was developed by a US company called Alitheon.

The app is claimed to detect, recognize and authenticate the product and tell if it is fake or not. All you have to do is click on the image of the product from your phone’s camera and let the app and its artificial intelligence technology do the work.

Application and artificial intelligence for counterfeit product detection: how it works

The company has developed an application with artificial intelligence technology, which ensures that you do not need special sensors to read a product’s hologram, barcode or label. The Alitheon website says that the app’s artificial intelligence technology can identify small surface details of any physical product and turn them into a set of mathematical numbers.

The company notes that traditional ways of identifying products are not completely anti-counterfeit, so alternative artificial intelligence technology gives you the best chance of identifying fakes, even if they are damaged or broken in some parts. The app can also be used to authenticate valuable items such as gold or even antique watches that could fetch millions on the auction market.

Artificial intelligence for counterfeit detection: how do I use it?

Alitheon built this smartphone app with a business focus. The app is not available through the public app store and rightfully so. Building technology like this requires licensing, and you want companies to sign up for the platform and save you the horror of losing millions stocking fake products. Artificial intelligence is all the talk these days, and for a change it’s nice to see the technology make its mark in ways other than a chatbot that answers your queries or solves complex problems.