Google’s Most Profitable Search Queries: iPhone 8 at the Top
Google is currently undergoing a US antitrust trial, and as a result, several revelations about the popular search engine have come to light. One recent disclosure is a list of search queries from 2018, which sheds light on how Google generates revenue through trending searches and advertisers. Although Google does not earn money for every search query, it appears that the topic of “iPhone” is particularly lucrative for the company. In fact, the iPhone 8 ranked as the highest revenue-generating search query in 2018. Find out more about the insights provided by this report on Google search queries.
Google search query list
According to a report by The Verge, Google’s search query list published on September 22, 2018 was published, bringing the company huge amounts of money in advertising. The list was shared after Justice Amit Mehta asked the company to be more transparent about its information. These search queries are basically terms that people have made over the course of a year. Let’s take a look at the top 20 terms that made the top list:
- iphone 8
- iphone 8 plus
- auto insurance
- car insurance
- cheap flights
- car insurance quotes
- direct tv
- online colleges
- at&t
- hulu
- iphone
- uber
- spectrum
- comcast
- xfinity
- insurance quotes
- free credit report
- cheap car insurance
- aarp
- lifelock
We see that the most popular search in September 2018 is iPhone 8 and iPhone 8 Plus. The topic became relevant a year after its publication. It means that many retailers and advertisers may want to be at the top of the search engine, or many have also bid to be at the top. There are also several insurance-related searches that make sense due to the competitiveness of different advertisers.
The Verge said that Google has encouraged brands to buy their own spot for surveys, which makes sense for the iPhone 8, which topped the list and the iPhone usually stays in the top 20. Although the prices of these search terms were not revealed and the weekly timeline data does not specify how much Google could have earned, these rare cases can still be useful in understanding how the most used search terms can earn billions of dollars.
