Instagram Appears to be Developing Labels for Posts Created by Artificial Intelligence

Meta’s latest generative AI tools, utilizing the advanced Llama 2 model, seem to be on the horizon for consumers. The company is actively developing various generative AI functionalities for Instagram, such as introducing labels that enable creators to distinguish images as “generated by Meta AI.”

That’s according to screenshots shared by reverse engineer Alessandro Paluzzi, who often teases unreleased features of Meta’s apps. Paluzzi recently posted a screenshot showing an in-app message explaining how posts created with generative AI tools will soon be able to be tagged on Instagram. “The author or Meta said this content was created or edited by artificial intelligence,” the post explains. Additional tags indicate that it was “Generated by Meta AI” and that “AI-generated content is usually tagged for easy detection.”

Meta did not immediately respond to a request for comment, but the screenshot suggests the company, like Google and others in the AI space, is interested in helping users detect when AI was used to create content. As the use of generative AI tools has become more widespread, researchers and policymakers have raised concerns about how the technology could be used to help spread misinformation or otherwise mislead people. Earlier this month, seven AI companies – including Meta – committed to implementing a range of AI security measures, such as watermarking AI-generated content.

While Meta hasn’t revealed many details about its generative AI plans for consumers so far, Mark Zuckerberg has dropped several hints. “We’re also using Llama to build several new products that work across all of our services,” the CEO said on the quarterly earnings call last week. “You can imagine many ways AI could help people connect and express themselves in our apps: creative tools that make sharing content easier and more fun, agents that act as assistants, coaches, or can help you interact with businesses and content creators. , and more.”

Elsewhere, Paluzzi has spotted signs of other generative AI-powered Instagram tools, including a “message summary” feature for summarizing long DMs and new artistic tools for editing stories.