Linda Yaccarino Announces Elon Musk is Experimenting with Different Levels of Subscription on X

According to a report, X (previously known as Twitter) is currently testing three different levels of its premium subscription service. The company’s CEO, Linda Yaccarino, shared this information during a meeting with debt holders, where she provided updates on X’s finances and revenue. The testing is aimed at boosting revenue from subscriptions. Furthermore, X mentioned during the meeting that advertisers are gradually returning to the platform, albeit with reduced budgets.

According to a Bloomberg report, the premium subscription, which currently costs $7.99, will be divided into three different tiers, namely Basic, Standard and Plus, according to a source who attended the event. The main goal of this move is to attract those users who may have been put off by the high subscription fee, but who might pay if the price is lowered.

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According to the report, Yaccarino gave an overall positive review of the company after he took over in June. He mentioned that revenue continues to grow by a significant single-digit percentage quarter over quarter in the advertising, data licensing and subscription industries.

X is testing a three-tier premium subscription

While the fee for each tier is unknown, it is believed that $7.99 is likely to be the subscription fee cap and will be attached to the Plus tier. The Basic and Standard versions are expected to be more affordable options.

As such, Basic and Standard are also unlikely to offer users all the features currently available to X Blue subscribers, and they may only get some of the benefits that come with being a paid member of the platform. It is not clear whether the blue check mark will be added to any of the cheaper orders or not. Since it’s a highly sought-after feature, its presence at lower levels could bring even more people under the subscription umbrella, but not adding it could also improve the checkmark’s exclusivity.

X is having fun with advertisers and new subscription plans, but Musk is facing tough times after the US Securities and Exchange Commission (SEC) sued Elon Musk in federal court in San Francisco after he refused to testify in the agency’s investigation into the 2022 purchase of Twitter.

The SEC’s investigation concerns whether Musk violated securities laws after he bought Twitter shares last year, as well as statements and regulatory filings about the social media company. This information was revealed in an announcement made on Thursday. In the same filing, the SEC noted that Musk did not attend a scheduled deposition in San Francisco last month.

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