Here’s the Meaning Behind YouTube’s Testing of Color-Coded Feeds for Videos
YouTube brings colors to its video feeds and the tests sound like an interesting move for its users. According to reports, the platform uses Red Green Blue (RGB) color codes in the feed and you will see videos based on these colors. Color-coded feed is a new concept, and the fact that YouTube is only testing it with a select group suggests that the feature’s rollout isn’t a sure thing.
The video streaming app understands that its monotonous feed needs to be freshened up, and reports say YouTube sees the color feed as its own way of curating content, simply because it’s based on color.
While it’s not clear how colors affect content recommendations, it appears that feed colors are determined by the hues YouTube sees in video thumbnails and separates them accordingly. You’ll see these colored tabs right next to the Music, Recently Downloaded, and other tabs in the top menu, the 9to5Google report adds.
Netflix offers its own version of custom search based on a person’s viewing history. Could YouTube possibly use colors to define and differentiate these videos from the regular content that the user is viewing?
It’s entirely possible that for most YouTubers these new codes won’t matter much, but there might be a few people out there who would prefer their videos to be color-coded, and for them the new tests could be the best way to get their preferences right in front of their eyes at the top of the app.
There will be more changes to YouTube in the coming months, as the company also invests in bringing AI-focused features to its users. We’ll have to wait and see if YouTube plans to roll out these features to everyone or just its Premium subscribers, which currently number over 100 million, according to Google’s latest update.
