The potential impact of AI on workplace communication, from entertainment to enterprise

As we celebrate the one-year anniversary of Artificial Intelligence (AI) becoming an integral part of our lives, it is crucial to examine the significant impact this technology has had on various aspects of communication, ranging from entertainment to business communication, in our rapidly evolving world.

How significant can technology such as artificial intelligence be in communication?

“Our storytelling is a big part of what makes us human. Artificial intelligence makes everyone a storytelling and communication superhero,” says Rajat Mishra, founder and CEO of Prezent. Prezent is a leading communication productivity platform powered by artificial intelligence.

“Communication has previously been considered a right-brain creative activity, with creatives, writers and agencies being the experts. The argument has been that good communication is difficult because it needs to be tailored to the context and audience. For example, telling factory workers in Japan about a business change is very different from explaining the effects of inflation to an 18-year-old art major from California. AI can be a game changer in communication as LLMs fine-tuned with context and audience information can create contextually intelligent hyper-personalized communication,” adds the IIT-Delhi alumnus.

We are already seeing several examples of AI strengthening communication in our lives.

The entertainment industry: redefining the user experience

Entertainment has always been at the forefront of innovation, and artificial intelligence has taken the user experience to new heights. Streaming platforms like Netflix and Spotify use AI algorithms to understand user preferences and tailor recommendations that keep subscribers engaged. By analyzing viewing habits, genre preferences and even facial expressions, AI algorithms curate personalized content playlists and suggest movies or series that suit individual tastes.

In addition, artificial intelligence-based content production has emerged as a game changer. Creative industries use AI to create scripts, compose music and even design characters. OpenAI’s models, such as ChatGPT, have been used in collaborative writing and storytelling, pushing the boundaries of content creation possibilities.

In October, as an example of combining cutting-edge technology with localized content, OTTplay Premium, an Indian AI-based streaming, recommendation and content discovery platform, merged with STAGE, a dialect-based streaming platform focused on Haryanvi and Rajasthani dialects. The partnership aims to deliver diverse and authentic regional content to the Indian audience.

Business communication: Streamlining operations and improving productivity

In the corporate world, effective communication is the cornerstone of success. Artificial intelligence has ushered in a new era of streamlined communication, offering solutions from chatbots to advanced language processing tools.

AI-powered chatbots have become an essential part of handling routine customer inquiries, freeing up human resources to focus on more complex tasks. These intelligent bots understand natural language, provide instant responses and learn from interactions to continuously improve their efficiency.

“Ninety-three percent of business leaders agree that communication is the backbone of any business. While 73 percent of knowledge workers are very confident in communication, three out of four leaders feel their teams struggle with communication,” explains Mishra.

“Companies do not have scalable tools to improve the communication of their teams, because the traditional options (offices and consultants) are too expensive. In fact, 96% of business leaders agree that new tools could help their companies communicate better,” he adds.

This is why corporate communication platforms are adopting artificial intelligence to enhance collaboration. AI-based tools such as virtual assistants and intelligent scheduling algorithms facilitate seamless coordination between team members. They analyze communication patterns, optimize workflow and identify opportunities to increase efficiency, which ultimately improves productivity.

Startups like Vernacular.ai are developing AI models that not only translate languages, but also understand the context and nuances of regional dialects. This is especially useful in business communication, where accurate and context-aware translation is crucial for successful collaboration in different language areas.

Real-time translation: Breaking down language barriers

One of the most significant contributions of artificial intelligence to communication is its role in breaking down language barriers. Real-time translation services produced by artificial intelligence have overcome traditional limitations, facilitating global communication without extensive language skills.

With the help of artificial intelligence-based translation tools, users can communicate effortlessly in different linguistic landscapes in business meetings, international conferences or daily conversations. This not only promotes understanding, but also fosters inclusion globally, connecting people and ideas like never before.

According to the report, the global education market share of AI is expected to grow at a CAGR of 36% from 2022 to 2030. AI is expected to have a huge impact on language learning.

Companies like Reverie Language Technologies are leveraging artificial intelligence to break down language barriers, allowing users to consume and create content in their preferred language. This not only increases the inclusivity of digital platforms, but also opens up possibilities for a more diverse range of sounds.

Artificial intelligence-based customer support in the online store:

Indian e-commerce giants are increasingly adopting AI-based customer support solutions to handle the huge volume of customer queries. Equipped with natural language processing capabilities, chatbots provide instant responses to customer queries and provide a seamless and efficient support experience. This not only ensures fast problem resolution, but also improves customer satisfaction. Flipkart and Amazon India are companies that are integrating AI into their customer service operations.

Recently, Dukaan, an Indian e-commerce platform serving Indian consumers, replaced its 27-member customer support team with a friendly chatbot.

Educational communication enhanced with artificial intelligence:

In the field of education, artificial intelligence contributes to improving communication between teachers and students. Platforms like Byju use artificial intelligence to analyze students’ learning patterns and provide personalized feedback and recommendations. In addition, AI-based chatbots are used for student queries, which help in real-time doubt resolution and improve overall communication in the virtual learning environment.

These examples highlight the diverse ways in which AI is shaping communications in India and responding to the unique challenges and opportunities presented by the country’s cultural and linguistic diversity. As technology evolves, India is likely to see more innovative AI applications in various fields, further changing the communication landscape.

Future implications and ethical considerations

As we celebrate the anniversary of ChatGPT’s launch and recognize its impact on the way ordinary people communicate at work, it is important to reflect on potential future impacts and address ethical concerns. In the responsible development and implementation of artificial intelligence technologies, priority should be given to transparency, privacy and impartial decision-making.

“Artificial intelligence facilitates better learning and storytelling in different formats. Whether it’s a business analyst writing a document for a project plan or a second-year student interviewing for a college. Whether it’s communicating across geographic boundaries with people from different cultures to how movies shape our shared cultural ethos,” Mishra says.

“We can also expect massive hyperpersonalization of communication. Each communication is tailored to each audience member without compromising speed and scale,” he adds.

With the development of artificial intelligence, the communications industry is on the brink of unprecedented opportunities. Artificial intelligence has proven to be a revolutionary force, from improving user experiences in entertainment to optimizing workflows in business environments. The next chapter in this technological saga promises even more innovations that will shape a future where communication is not only efficient but truly intelligent.