Study Finds Over 60% of Global Population Using Social Media
According to a recent study, over 60 percent of the global population, which is nearly five billion individuals, are currently engaged on social media platforms.
This represents a 3.7 percent increase from last year, according to calculations made by digital advisor Kepios in its latest quarterly report.
The number of users of the social network is approaching 5.19 billion, or 64.5 percent of the world’s population, who use the Internet.
There are big differences between regions. Only one person in 11 in East and Central Africa uses social media. In India, now the world’s most populous nation, the figure is one in three.
The time spent on social media has also increased by two minutes to 2 hours and 26 minutes per day. There are big differences here too, as Brazilians spend an average of 3 hours and 49 minutes a day on social media, while Japanese spend less than an hour.
The average social media user is on seven platforms.
Metal has three favorite apps on WhatsApp, Instagram and Facebook.
There are three apps in China, WeChat, TikTok and its local version Douyin.
Twitter, Messenger and Telegram complete the most popular social media platforms.
