Tablet sales are falling as global markets shift away from pandemic-induced demand
Tablet sales have fallen again in 2022 as the market stabilizes after the growth caused by the pandemic. Shipments are the best barometer for seeing demand in the industry, and in this case, brands have seen a drop in demand, making them less units.
IDC’s report up to the fourth quarter of 2022 clearly shows this trend, and even then, Apple will hold a leading position in the tablet segment, which is hardly surprising.
Samsung is a close second, but the difference in units delivered by both giants is large enough to be considered a competition. Apple owns the tablet space with more than 49 percent market share with the iPad line, which now has about four models for buyers. In fact, Apple and Samsung are the only brands that have grown in this sector during this period. IDC’s report includes Amazon and Kindle Fire, Huawei and Lenovo as other top 5 brands. Xiaomi, Oppo and others are some of the others on the list with 18 percent market share. Apple has almost half of the tablet segment, while Samsung’s share is around 16 percent. The following three brands have a combined share of 15 percent, showing the gap between the top and the rest.
The growth achieved by the tablet segment during the last quarter is due to the pandemic, which not only forced people to work from home, but schools also functioned virtually, which increased the demand for the product.
Demand has fallen, which is on par with the pre-pandemic scenario, but it seems that Apple’s ploy to get more SKUs at different price points has worked in its favor. You have two basic iPads, iPad Air and iPad Pro. Samsung has also tried a similar formula with the Galaxy Tab lineup, adding a premium Ultra model with kickstand and stylus and all.
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