Mytheresa Reaps Rewards from Catering to the Ultra-Wealthy
Mytheresa.com, an online retailer specializing in high-end products, is outperforming its competitors and defying the recent downturn in the luxury sector. The company’s success can be attributed to its strategic emphasis on catering to the affluent clientele worldwide. “This customer is still spending because fortunately the financial problems we’ve had so far haven’t really affected their spending outlook,” Mytheresa CEO Michael Kliger said in an interview. Each of these buyers spends $100,000 or more on the site annually. Sales to “aspirational” luxury customers who increased their spending during the pandemic…
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