Indian consumers with a knack for technology are propelling individuals to stardom in the consumer tech industry.
Today’s Indian consumer is likely reading this article on their mobile phone while riding in an Ola or on a laptop during a work break. The modern consumer in India expects more than just meeting their basic needs – they seek luxury, entertainment, and quality experiences when shopping or making payments. This is why emerging markets like India stand out in the vast consumer tech landscape as hotbeds of entrepreneurship, with many startups disrupting traditional industries and attracting significant funding. A combination of higher disposable income and digital adoption are…
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