Tim Cook Announces Upcoming AI-Powered Features for iPhones

iPhone users may get generative AI features from Apple by next year. Apple CEO Tim Cook confirmed his company’s plans in the artificial intelligence arena during an investor call this week. ChatGPT has taken the world by storm since its official launch earlier this year, and Apple is ready to enter the market, but Cook says the company wants to invest in AI responsibly.

Apple’s executive has been open about his views on AI, recently mentioning that the company has been working and investing in generative AI for years, something we also heard from Amazon during its recent AI event.

Google has already shown its AI performance in the Pixel 8 series, and Samsung has some plans by joining hands with ChatGPT, Alexa and more in its flagship phones. But Apple is what people want to know more about, and Cook seems to have gotten everyone excited with his recent comments.

However, Apple feels there is reason to avoid the controversy surrounding AI, which explains why it wants to be responsible in its AI efforts, and that makes sense. Apple is also very focused on user privacy, which makes it difficult to train AI models when data is hard to come by, which is not a problem for other AI companies.

But make no mistake, all companies will be closely watching Apple’s vision for AI and how it plans to make it available to iPhone users whenever it’s ready to release it to the public, which could be in 2024 or maybe in 2024. for a few years. There’s no point in rushing to market with AI, which Google has repeatedly mentioned when asked about its plans to challenge Microsoft and ChatGPT.

This is unlikely to be the last time we hear Cook talk about generative AI. You can be sure that the next Apple WWDC could be a platform where Apple could openly share its AI plans in the coming years.