TweetDeck Subscription Model Implemented
On Tuesday, TweetDeck, a social media app, started implementing a paywall, redirecting users of platform X (previously known as Twitter) to a page where they can sign up for a paid subscription when attempting to access it.
X announced in July that TweetDeck, a popular program that allows users to follow multiple accounts and lists of users at once, will only be available to “verified” account holders starting in August.
As of Tuesday, users trying to use the service, now named X Pro, had to pay for X’s blue checkmark confirmation with an $84 annual fee.
The social media company, which was bought by billionaire Elon Musk last year, has been looking for ways to turn a profit, cutting staff and increasing its paid subscriptions.
CEO Linda Yaccarino said last week that the company was “close to” breaking even and would add staff cut by Musk.
X’s verified users are mostly those who have paid to get the blue checkmark, although Musk has gifted a verification symbol to some.
Launched more than ten years ago, TweetDeck displays messages in columns, and its search and sending functions work differently than a website or app.
Twitter bought London-based TweetDeck in 2011, and technology media put the price tag at $40 million at the time.
