Twitter might waive off $1,000 verification fee for top 10,000-followed organizations
Twitter is set to remove the “old” verified checkmarks today, April 1st. If individuals or organizations want to keep their blue or gold checkmark, they must pay for either Twitter Blue or Twitter Verification for Organizations, which cost $8 and $1,000, respectively.
However, according to a report by The New York Times via The Verge, it appears that Twitter may be exempting organizations with the top 10,000 followers from this payment requirement.
In order to retain gold checkmarks, organizations must subscribe to Twitter Verification for Organizations by default – paying $1,000 per month plus an additional $50 for each linked account. For example, if organization “X” wants to confirm three of its suppliers, it must pay $1,150 per month. However, this does not apply to the top 10,000 organizations, which are ranked by their number of followers.
Therefore, if your organization does not meet this seemingly strict requirement and Twitter verification is important to you, your only option is to pay $1,000 per month. While this may not be a problem for some of the world’s most trusted news outlets or large corporations like Apple, it can be a challenging task for those who can’t afford it.
For smaller brands and non-publishers, such as emerging startups, dealing with impersonation can be an even bigger challenge – as was evident when Twitter Blue just launched. It will be interesting to see how Twitter handles this issue, which is speculated to be the case once the “old” verified checkmarks are removed.
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