WSJ Reports Apple Developing AI Chip for Data Centers
According to the Wall Street Journal, Apple Inc. is working on creating its own chip for running artificial intelligence tools in data centers, but it remains uncertain whether the company will actually use the semiconductor.
The effort would build on Apple’s previous efforts to make internal chips that power its iPhones, Macs and other devices, according to the Journal, which cited unidentified people familiar with the matter. The server project is codenamed ACDC within the company, newspaper.
Apple’s stock rose as much as 1.2% in late Monday trading. They were down 5.6% this year through the close. A representative for the Cupertino, California-based company did not immediately respond to a request for comment.
Apple has overtaken its tech peers with generative artificial intelligence, the technology behind chatbots, and other popular new tools. But the company is preparing to unveil a new AI strategy at the Worldwide Developers Conference next month.
Its approach is expected to focus on new predictive features that can help users in their daily lives, Bloomberg has reported. Apple has also held talks with potential partners, including Alphabet Inc’s Google and OpenAI, to produce creative AI services.
If Apple continues with its own server processor, it will follow several major technology companies. Amazon.com Inc.’s AWS, Google, Microsoft Corp. and Meta Platforms Inc. all use data centers that run to some degree on in-house semiconductors. Such efforts have eroded Intel Corp.’s traditional dominance of components.
— with assistance from Ian King.
