YouTube is easing profanity guidelines for content creators, making videos less likely to be “demonized”.
After complaints from content producers, YouTube has introduced new guidelines to make it easier to use profanity in videos. Previously, creators who used excessive profanity in the first 15-20 seconds of their videos or throughout the duration of their video content had their monetization opportunities restricted or removed altogether.
There were also no clear rules about how much swearing was allowed. The new guidelines, which will go into effect going forward, were revealed in a “Profanity Update” video on the Creator Insider channel — but there’s been mixed reaction from the creator community, citing limitations and clarity around the old rules.
According to the Creator Insider video guidelines, using the f-word in the first seven seconds or most of a video can limit ad revenue for content creators. However, if creators limit the use of minor profanity, they are more likely to be able to fully monetize their videos.
After a 15-second introduction, YouTube’s new language policies are still unclear. Swearing is allowed in music, background tracks and video intros intended for sale. Older content can also be examined and all changes made will be notified to the authors.
According to The Verge, YouTube reviewed its advertiser-friendly content policies late last year. The new rules stipulated that videos containing profanity in the first 15 seconds could be “demonetized”, which would mean that these videos would not be shown ads, significantly limiting the monetization opportunities for creators.
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