Asus Reaffirms Commitment to ZenFone Series

The Asus ZenFone series is not going anywhere, and the company is committed to making more phones in the ZenFone range in the future. Asus has officially confirmed this news after rumors hinted that the Taiwanese brand plans to stop production of the ZenFone range and instead only market the ROG Phone models.

Here’s what Asus has said in an official statement here: “We want to address the rumor that the ASUS Zenfone 10 is the last generation of the series and the ASUS Zenfone product line will be discontinued. This is not true. We will continue our two main product lines in the phone business, ROG Phone and Zenfone.

The concerns arose after a report said that Asus is currently undergoing an organizational change that has affected the company’s employees in its China and Taiwan offices. Asus reportedly wanted to hire more people for its mobile division, but that was put on hold, suggesting the company could sacrifice the ZenFone line-up.

But quashing these rumours, Asus also pointed out that it is fully committed to the mobile business, which includes both the ROG and ZenFone range for customers. In fact, it also assured that more ZenFone models are in the pipeline and asked people to stay tuned for its 2024 lineup. The main reason people were shocked by the demise of the ZenFone was its compact nature, which has become a minority in the market. Asus continues to focus on the flagship segment with a compact design that has become a rarity in the Android space.

However, the Zenfone 10 is yet to reach markets like India and was only launched in the US last month. It has the latest Snapdragon 8 Gen 2 chipset with up to 16GB of RAM and is backed by a 4,300mAh battery. The phone has a 5.92-inch FHD+ display with a 144Hz refresh rate, which is a standard feature for phones in this segment.