Samsung Criticizes Apple For Not Utilizing RCS For iMessage: Here’s What You Need To Know
As popular as Apple’s iMessage feature is, it’s criticized equally by brands and users at the other end of the chain – users with green bubbles (Android). This criticism arises because the brand has failed to implement the RCS communication standard, which unnecessarily separates Android and iOS users when texting.
Now, Samsung has joined brands like Google in calling out Apple for the same thing. It posted a funny short video titled “Green bubbles and blue bubbles want to be together.” The video shows a conversation between the two parties discussing why the blue bubble’s parents (Apple) want to keep them apart and what the green bubbles have ever done to the blue bubbles. .
For those who don’t know, RCS is Google’s messaging standard, which is meant to be a universal messaging standard – replacing text messaging without the need for carriers. But so far, Apple has been tight-lipped about implementing the same.
That being said, Apple’s iMessage is exclusive to Apple devices, and the introduction of RCS would mean it would not have the same exclusivity it currently has. So it remains to be seen if Apple will ever implement RCS for iMessage.
It would be interesting to see if the EU intervenes, just like it did when it forced Apple to finally adopt USB-C with the iPhone 15 series. The EU may reportedly assess whether iMessage is a significant enough service to warrant the same treatment.
