Meta to Provide Subscriptions for Ad-Free Facebook and Instagram in Europe
Meta Platforms Inc. plans to provide European users with the option to access Facebook and Instagram without advertisements by subscribing to a paid service.
Starting in November, users can subscribe to social media sites for 9.99 euros ($10,574) a month online or 12.99 euros a month through Apple Inc.’s and Android’s mobile operating systems, the company said in a release. Monday. Subscription services are offered to everyone in the European Union, European Economic Area and Switzerland.
The orders are a reaction to increasing regulations on the collection and use of user data in Europe. In a blog post explaining the decision, the company cited a ruling by the European Court of Justice in July that companies should consider offering an alternative service “for an appropriate fee, if necessary.”
Meta will continue to offer ad-supported services in these markets at no additional charge.
