Apple CEO Tim Cook Hints at Exciting Update for iPhone and Mac Users in 2024 with Mission AI
Apple CEO Tim Cook has once again teased the crowd with a promising update on AI integration coming to iPhone and Mac users in 2024. Cook was speaking at a shareholder meeting where he talked about Apple “breaking new ground” in generative artificial intelligence this year. This is the second time we’ve heard Cook mention the company’s AI plans this year and how the technology is expected to shape its products in the coming years.
Apple’s chief had already confirmed that AI features would be coming to iPhones later this year, but words like breaking new ground suggest that the company has been working on something different from other tech giants in the AI arena.
According to reports, Apple plans to change the dynamics of AI processing from day one and offer in-device AI analytics to iPhone users, giving it an immediate advantage over other AI models and chatbots available in the market. AI has definitely started the privacy conversation, and when you see cases like Gemini AI spoofing historical figures, parameters like these help consumers feel a lot safer.
After all, there is a clear concern about their data being misused to train other AI models, which is what many companies are resorting to today, helping them make extra money. iOS 18 is expected to be Apple’s first major AI update, and we’ll probably have to wait a few more months to hear more about the upcoming version.
WWDC 2024 in June is likely to be the platform where the company talks more about its AI efforts and shows everyone what and how they are doing new things. Siri is also likely to get a new lease of life with AI, and hopefully the voice assistant can finally tap into the company’s AI resources and its device settings to provide faster responses.
