Discover How Spotify’s AI-Powered Playlist Creation Works
Spotify is reportedly testing a new feature that could revolutionize playlist creation. Instead of spending hours searching for songs and adding them one by one, users may soon be able to create playlists effortlessly through artificial intelligence (AI) prompts. This innovative approach would simplify the process, allowing users to enter a few prompts and have their playlist ready to go.
AI powered playlists
According to a TechCrunch report, Spotify has been testing AI-powered playlists on its platform. Tech veteran Chris Messina spotted the feature in the app’s code. In the screenshots shared, the code includes “AI playlists” that curate “playlists based on your prompts.” This is different from the Niche Mix announced by Spotify some time ago. Although Niche Mixes also curates playlists based on your favorite genres, moods and situations, it doesn’t use artificial intelligence, it uses algorithms.
On the other hand, the AI playlist feature curates playlists based on listener prompts. According to Messina, the AI playlist feature could be combined with another Spotify feature called Blend, as the code also hints at inviting other listeners to create AI playlists together.
Spotify has been testing AI-powered features on its platform for some time. In February, the music streaming service launched AI DJ, a personal AI guide that mimics radio stations with an AI-powered voice and plays your favorite songs. In addition, it has also piloted Voice Translation, which translates podcasts into additional languages – still in the voice of the original podcaster.
In a conversation at an event earlier this year, Ziad Sultan, Spotify’s head of personalization, told TechCrunch that the company has a dedicated team to understand “all the opportunities in big language models, generative audio and personalization.”
It is important to note that not all features found in the code make it to the final stage and are not used. However, it offers an opportunity to see how big tech companies are leveraging AI to improve their services.
