Epic Games Store Announces Six-Month Exclusivity Deal with 100% Revenue Share for Developers
In an effort to expand its PC storefront, Epic Games is making new offers to third-party developers in hopes of acquiring more exclusive titles. Under the latest proposals, eligible game and app creators will receive 100 percent of net revenue for six months. Following the exclusivity period, developers and publishers will continue to earn 88 percent of their projects’ revenue, while Epic Games will retain a 12 percent share.
The company, which says its launch pad and store has 68 million monthly active users, is also giving Epic First Run participants additional exposure to get their products in front of more eyes. Games and apps get an “exclusive” ID and score on the home page. Epic also includes them in various collections and promotions.
The program is open to developers and publishers who release eligible products on or after October 16th. A product is eligible if it has not appeared in other third-party PC stores or storefronts mentioned in subscription services. Games and apps that already have an exclusive contract with Epic are not eligible.
Developers and publishers can still sell games and apps included in the program directly to users through their own launchers and websites. They can also list their products on stores like Green Man Gaming and the Humble Store through the Epic Games Store keyless redemption program.
Epic already offered developers and publishers a more generous share of game and app sales than Valve, which takes a 30 percent cut of Steam sales. The promise of draining all net revenue for six months and getting extra promotion on the Epic Games Store might be attractive enough to get more developers and publishers to take on the exclusivity.
