Google Play Sees Record-Breaking In-App Spending of $67.5 Billion Globally, India is the Biggest Market: Report
According to a report released on Thursday, the in-app consumer spend in the global mobile market reached an all-time high of $67.5 billion in the first half of this year. Additionally, there were a staggering 76.8 billion app downloads recorded across iOS and Google Play during the same period.
Positive growth in mobile spending returned to 5.3% in the first half of 2023 after a decline in 2022. App downloads also increased by 3.2 percent, according to leading mobile data and analytics provider data.ai. .
India, Brazil, and Indonesia were the largest Google Play download markets in the first half of 2021, while Turkey, Russia, and Indonesia saw the biggest increase in the platform for the second half of 2022.
In contrast, for iOS, China, the United States, and Japan were the top download markets, and Brazil, China, and the United States had the highest growth compared to the second half of 2022.
“The return to positive growth in the first half of the year is an encouraging signal that the decline in mobile spending in 2022 may have represented a temporary pause in the long-term continued growth of the mobile app market,” the report states.
Chinese short video app TikTok became the first app to surpass $1 billion in spending in a quarter in Q1 2023, and also became the first app to surpass $2 billion, garnering $2.1 billion in spending in the first half of 2023.
The growth of Piccoma, Disney+ and YouTube for the second half of 2022 was 34, 10 and YouTube 6 percent.
Not surprisingly, the social media giants dominated the top downloads and monthly active users (MAU) charts for the first half of 2023. ByteDance (TikTok and CapCut) and Meta (Instagram, WhatsApp and Facebook) dominated the top five spots based on downloads, while Meta continued to dominate. of MAU investments, the report stated.
The top five games by downloads in the first half of 2023 were the same as in the second half of 2022, led by Subway Surfers and Free Fire.
Some newcomers included Block Blast Adventure Master from Hungry Studio and Attack Hole from Homa.
Another game on the rise in H1 was Gardenscapes, Playrix match-3.
The top mobile games for MAU were similar to H2 2022, led by Roblox, Free Fire, and Candy Crush Saga.
The only newcomer to the top 10 was FIFA Soccer, which has maintained its momentum in the lead-up to the FIFA World Cup in late 2022, according to the report.
