Google Now tests blue checkmarks for verified ads: Report
Inspired by Twitter and Meta, Google is now experimenting with displaying blue checkmarks in search ads from certain advertisers verified by Google Ads.
Google Ads’ blue label has a blue circle with ridges and a check mark inside, Search Engine Land reports.
Blue badges are part of Google’s ongoing advertiser verification program.
SEO analyst Khushal Bherwani was the first to spot Google testing blue checkmarks for verified advertisers.
“Google now shows a verified blue tick icon on sponsored posts. From proven business,” he wrote on Twitter.
Google has yet to officially comment on the new feature of verified ads.
A blue checkmark can help an ad stand out from other ads that don’t have a checkmark, “potentially leading to higher click-through rates and conversions,” the report states.
Meanwhile, Meta CEO Mark Zuckerberg announced last month that the company will roll out its paid Facebook and Instagram subscription plans to users in the US.
Launched first in Australia and New Zealand, the “Meta Verified” plan offers enhanced etiquette, better protection against impersonation and direct access to customer support.
The subscription plan costs $11.99 per month online and $14.99 per month mobile.
In February, inspired by Elon Musk’s Twitter, Meta announced that it was testing paid verification on Instagram and Facebook.
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