Instagram Testing Option to View Meta Verified Content Only

2023 appears to be the year when premium subscriptions dominate the social media industry. Following Elon Musk’s ownership of X (previously known as Twitter), which introduced paid verification through its X Premium subscription, Meta has also launched the Meta-verified program. However, unlike X, Meta’s premium users who pay $11.99 on the web or $14.99 on iOS and Android apps do not receive many exclusive features. Nevertheless, Meta seems to be working on changing this, as evidenced by Instagram’s new feature being tested. This feature aims to provide a verified-only feed, increasing visibility for businesses and creators.

Adam Mosseri revealed this new feature on his IG Updates broadcast channel on Instagram. He said: “We’re testing a way for people to explore their Instagram feed and reels by switching to only Meta Verified accounts. We’re exploring this as a new management tool for people and a way for businesses and creators to get discovered. Let us know if you’re interested in using this.”

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Instagram is testing a new verified-only feed

This new feature appears as a toggle below the “Following” and “Favorites” feed options that appear when you tap the Instagram logo at the top of the app. This third option is called Meta Verified, and it turns your feed into accounts that have a Meta verification badge for paying a monthly subscription fee. They don’t have to be accounts you follow, and the algorithm selects accounts to show you their content based on your preferences.

While it’s a useful feature for those paying for premium accounts because it allows them to gain organic followers, it can also be a fun feature for other users because they can discover creators they wouldn’t have otherwise. One good thing about this feature is that Instagram doesn’t force it down your throat like X sometimes does (only the comments section for premium accounts, we see you), and users can simply switch to another feed if they never want to use it. .

However, the downside for small businesses and content creators may be that the algorithm will now make them even harder to find, potentially killing their reach, engagement and scale of growth. But since the feature is still being tested, we will have to wait and see the final version before giving our verdict.

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