Mirrorless Cameras Set to Disrupt DSLR Market in India

The mirrorless camera segment has grown exponentially in recent years, so much so that countries like the US and Europe have seen the end of Digital Single Reflex or DSLR cameras. According to estimates by camera brands, India could be the next to destroy the DLSR market due to the wide availability and coverage of mirrorless cameras.

Fujifilm is one of those brands that has responded to changing demands, not only in terms of technology, but also in terms of features that bridge the gap between the compactness of a smartphone and the high performance of a standard lens camera.

Arun Babu, Head of Digital Cameras, Instax & Optical at Fujifilm India, claims that by 2025, India will see the last of its DSLRs, which seems to be a common theme among all manufacturers of late. However, he does not believe that smartphones will take over the space, but that people will realize that where the phone camera stops developing, the mirrorless camera will show its true value.

Speaking to ReturnByte Tech on the sidelines of the launch event, Babu also noted that consumers now want a pocket-sized fully functional camera that doesn’t burn a hole in their pocket, but gradually we’re seeing the numbers shift to a more manageable level. “People now know that cameras are evolving and features like video recording with advanced features are no longer a luxury but a necessity,” he noted during our conversation.

The company has a strong foothold in a market where the usual suspects are Nikon and Canon, but Fujifilm isn’t worried about the competition, knowing that people who choose the brand do so because of its natural progression of colors and images.

It also has film simulations that have their fans, but when asked about plans for a low-cost full-cell sensor product, Babu reckons that its current product strategy has been a success and they don’t seem too eager to deviate from the formula. which has served them well in the market.