Reasons Behind Instagram’s Uncertainty About Releasing an App for iPad Users
Instagram isn’t working on a dedicated app for iPad users, and they shouldn’t expect one anytime soon. This is a message directly from Adam Mosser, who claims that the company has other priorities before launching the app for the iPad.
The Instagram chief recently responded to the public via the platform’s Stories service, where he was asked about plans for an iPad app, but Mosseri quickly replied, “Not working on it right now.” You can say that the phrase can be decoded as a sign that Instagram might be working on something behind the scenes, but it seems to be more eager to work on other features for now. Instagram was born on the iPhone and iPads are usually sold in large numbers and used by millions around the world.
Even then, the Meta-owned platform has released native apps for Android, iOS and even the web. But nothing for iPad users, why this? Mosseri had presented his reasons in an interview last year, where he pointed out that the iPad community (of users) is not large enough for the company to prioritize working on its own iPad application. Instagram has been busy rolling out new features for mobile users, both Android and iOS. It is also likely that Mosseri and Co. don’t see Instagram as an iPad-centric app because of its camera apps and features that people actively use.
The vast majority of users don’t use iPads to snap pictures, and Mosser’s reasoning may be that it doesn’t exactly focus on the product lineup unless Apple decides to step in and get them to make something for the platform.
And it’s not like Meta doesn’t care about iPads at all, because if it did, it still wouldn’t use a Facebook app for the device. Despite this, Meta hasn’t even released Threads (X rival) for iPad users, which suggests that the company is clear about which platform is relevant to get native apps. WhatsApp is another Meta product that has delayed the release of an iPad app, but recent beta leaks suggest that it may finally be over for iPad users.