Spotify Launches New Feature to Compete With YouTube
Spotify is reportedly expanding its offerings beyond music by developing a feature that allows users to stream complete music videos within the app. This move will position Spotify as a competitor to popular video platforms such as YouTube in the coming days.
According to Bloomberg, the feature is still in the works, so we can’t say if the platform has already started testing its purpose, or if it will ever be released to the public. Spotify clearly believes that music streaming will not be its only source of revenue, and based on the popularity of videos on apps, especially YouTube, it might make sense to try to offer users a full experience that includes music and video in the same service.
However, the report claims that Spotify is now looking for partners who can offer them support in getting music videos on their platform, which will be a big task and involve complex negotiations with music companies and others.
The music streaming app has already invested its resources in short video formats, such as TikTok, which launched earlier this year called Clips. And without exception, it was bound to watch a full-length segment sooner or later.
Spotify has also moved away from focusing on podcasts, which was definitely in its plans for the next few years, but based on these reports, Spotify may now be eyeing the video segment, where it will likely gain more than the audio format over the years. become.
YouTube Music already serves its subscribers with a video soundtrack format, and it makes sense for Spotify to offer a similar offering, especially if its higher-end Hi-Fi plan is released in the coming months.
