Twitter Blue struggles to retain subscribers as users struggle to find value: Report
The revamped Twitter Blue has been around for almost six months – it comes with blue checkmarks, the ability to edit tweets and many other benefits. But according to Mashable, Elon Musk’s Twitter has only found 6,40,000 paying subscribers on it. While this is far from what Elon Musk would have hoped for, of Twitter Blue’s 1,50,000 early adopters, Twitter only had about 68,157 paying subscribers as of April 30.
“About 1,50,000 users had subscribed to Twitter Blue — which covers Blue Verified — at the time of the break,” the Washington Post reported in November 2022. After the subscription was first published, the service was quickly suspended for impersonation. resulting from the distribution of Blue tokens.
According to Mashable , of Twitter Blue’s 1,50,000 early adopters, only 68,157 have continued to pay for their subscriptions, suggesting Twitter Blue’s churn rate is dismal at best, with only 54.5% of original subscribers still using the service. . Mashable points out that the discrepancies in the data may be due to users canceling or letting their subscriptions lapse and coming back later.
Despite the benefits of Twitter Blue – such as algorithmic boosting, tweet editing and the coveted blue tick – users struggle to gain new followers and find the reach “not enough”. Data obtained by developer Travis Brown via Mashable shows that more than 2,91,183 Twitter Blue subscribers have less than 1,000 followers and about 1,07,492 have less than 100 followers. And about 3,352 paying subscribers have no followers at all.
It will certainly be interesting to see how Twitter Blue as a service fares in the long term and whether it finds new paying subscribers. Recently introduced monetization benefits for Twitter Blue subscribers — where Twitter offers creators a 70 percent cut on iOS and Android subscriptions, and about a 92 percent cut on web for one year — could bring new users to paid Blue. the train ticked.
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