YouTube Requests Users to Disable Ad-Blockers or Pay for Ad-Free Content
Over the years, YouTube has been lenient and allowed people to use ad blockers to prevent them from seeing multiple ads before the video starts. But recently the company has changed its stance on the matter, in fact for the first time users who have installed an ad blocker in their web browser will see messages telling them that ad blockers are not allowed on YouTube.
When the platform detects that your browser has an ad blocker, it will display information about this pop-up and also explain why an ad blocker is not ideal for YouTube to serve billions of people. It points out that ads enable the platform to spend billions worldwide, highlighting its reach, impact and, yes, free access to ad viewing.
YouTube also mentions that if you really want an ad-free YouTube experience, get YouTube Premium. It says that users who get Premium will allow content creators to get paid for their subscription. If you believe that closing the message box will solve or fix the problem, YouTube will constantly ask you to disable the platform’s ad blocker or otherwise prevent videos and other content from being viewed on the platform.
Ad blockers have been around for many years, and they allow people to block ads displayed by websites to achieve their business goals, i.e. money. You can install them as extensions in Chrome, Edge and other web browsers.
Some of them are available for free, but you may be asked for a small donation to keep them running. YouTube has often criticized ad blockers, mainly because of the negative impact it has on its video streaming business. People have trusted YouTube to watch videos that have garnered billions of views and even helped creators monetize the videos they create and post on the platform.
Most platforms like YouTube, Netflix and Disney+ have realized that people now have enough reasons to pay for their services, which explains the need to make ad tier plans and give people the option to either use their platform for free, but with ads, or pay and get an ad-free experience.
