If you’re already a MacBook user or have never used an Apple computer before, the obvious question you might be asking is – why spend money on a desktop computer when you can have the flexibility of a laptop with similar or better hardware? But if you ask anyone serious about content creation, the answer would be that the MacBook Air is just an entry-level Apple computer.

On the other hand, buyers with deep pockets are mostly inclined towards MacBook Pro with M3, M3 Pro and M3 Max chipsets. But what about the new iMac M3? Apple has positioned it uniquely and responds to the need to get an all-in-one computer for office needs and home workstations.

The new Apple iMac with M3 chip, 24-inch 4.5K Retina display, 6-speaker audio and better thermal performance can be worry-free for professional use. There isn’t much competition for this Apple-ready all-in-one computer.

Apple M1, M2, M3 – What are your options?

In India, Apple officially sells the entire M series of chip computers in Macbook Air, Pro and iMac. You can buy a MacBook Air with either the M1 or M2 chipset in 13 or 15 inches. The MacBook Pro comes in two sizes – 14 inches and 16 inches. You can buy a MacBook Pro with M3, M3 Pro or M3 Max chipsets. The iMac all-in-one comes in just one size—24 inches—and the M3 chipset.

In addition to technical data, faster USB ports, improved performance thanks to better thermal management, a large and high-quality 4.5K screen, superior sound and plenty of customization options depending on the workload are important. For serious video editing or graphics work, these aspects may be worth considering when they have to compromise on laptop mobility or the fact that the iMac needs a separate UPS backup.

The family machine

For business and office environments, there aren’t many options when it comes to all-in-one PCs when considering performance requirements, aesthetics, and reliable software support. But what about homes? Does the iMac still make sense? Well, if you’re starting to think that working on the couch or bed isn’t really what working at home should be, the iMac makes sense.

First, if you have to share your laptop with family members, including children, and you don’t have a well-defined workspace in your home, an iMac can help increase work discipline. Of course, you won’t be spending more than Rs 1.30 lakh on this alone. In fact, you’d be spending a family dedicated workstation that can speed up the workload and no one would have any complaints about the performance.

With a family computer, you don’t have to worry about your child’s artwork showing up on your work laptop during an important meeting or waiting online hours to get the laptop back. go to work with it. Simply put, if you don’t want your personal MacBook to become a shared family device, you can easily understand the need for it. But it’s on a lighter note.

The iMac M3 would easily make an impact when you want to watch high quality content. The 24-inch 4.5K Retina display with 4480×2520 resolution at 218 ppi and 500 nits of brightness is truly the best computer display you’ll ever look at. It should not be forgotten that there is a high-quality six-speaker system with compelling woofers that support wide stereo sound. The sound quality is on another level compared to MacBooks or other computers.

The iMac M3 can become your family’s entertainment center with a great content consumption experience. And you shouldn’t miss playing. The new iMac is also made for gaming. Thanks to Apple’s silicon and growing developer support, gaming is no longer an afterthought. If you still want to believe that gaming is limited to Windows, try some of the best iMac games – Disco Elysium, Sims 4, Diablo III, Shadow of the Tomb Raider or Baldur’s Gate 3. Of course, there is support for Steam, but note that the 32- bit games don’t work natively.

As a family computer, the iMac can become an entertainment center in addition to gaming and a reliable device for all computing needs. Let’s talk about another feature of this huge 24-inch screen – video calling. With the 1080p FaceTime HD camera, video calls are a joy on the new iMac. You don’t need to connect headphones or speakers. A studio-quality built-in microphone and speaker system provide the best experience, and the software ensures that every voice is heard and the person speaking stays focused in group interactions.

The iMac M3 looks stunning with a slim and minimalist design and vibrant color options like blue, green, pink, silver, yellow, orange and purple. You can actually consider getting an iMac that goes well with the room’s decor. The new iMac blends into the aesthetics of the house, and does not stand out as a strange-looking desktop computer in the middle of the room.

When it comes to serious work, the iMac M3 has got you covered. Arguably, Apple has limited the entry-level model with only two ports, limited color options, and the Magic Keyboard with Touch ID is reserved for higher-end models. The M3 chip comes with an 8-core CPU with 4 performance cores and 4 efficiency cores. The base model has an 8-core GPU with hardware-accelerated ray tracing and 100 GB/s memory bandwidth. The media engine supports hardware-accelerated H.264, HEVC, ProRes and ProRes RAW, making it a fun device for editing high-quality content or working with spreadsheets.

The iMac M3 has definitely carved a niche for itself. While it may not be the first choice with portability in mind, the device has come a long way to still make sense in modern homes.