Logitech Buys Loupedeck, Manufacturer of Streaming Controllers
Logitech has acquired Loupdeck, a company that initially launched on Indiegogo with its Lightroom editing console. The financial details of the acquisition were not disclosed, but both companies confirmed that the sum was “non-material.” Logitech G general manager Ujesh Desai stated that this acquisition will enhance Logitech’s current product lineup and expedite their software goals of making keyboards, mice, and other devices more intelligent and contextually aware.
After announcing an advanced editing console in 2019 (Loupedeck CT), the company moved into video streaming with Loupedeck Live and Loupedeck Live S. They offer an alternative to Elgaton’s Stream Deck, which content creators use to add titles, picture-in-picture and more for streaming. Loupedeck also collaborated with Razer on its own creator product, the Stream Controller.
Buying Loupedeck will allow Logitech to provide a “first-class experience” to content creators, including gamers, live streamers and others, it said. Meanwhile, Logitech promises a more “seamless” experience for deploying, presetting and connecting Streamlabs apps and Loupedeck devices. Loupedeck, for his part, said joining Logitech will help it “explosively” expand its audience.
In fact, Logitech bought Streamlabs in 2019 to get deeper into game streaming — one of several brand acquisitions it’s made in recent years. In 2016, it bought gaming peripherals maker Saitek, in 2017 it bought Astro, which makes headphones popular with gamers and streamers, and in 2018, Logitech bought Blue Microphones.
How have those acquisitions been successful? Earlier this year, Logitech discontinued the Blue brand, although it continues to manufacture most of the company’s original products, such as the Yeti and Snowball mics. Loupedeck’s products are nice, but a bit expensive, so Logitech might be able to lower the price and improve the manufacturing quality. In any case, “Loupedeck will continue to support its customers and partners and will operate as normal for the foreseeable future,” the press release states.
