Apple has made a significant move in the augmented reality (AR) industry by acquiring Mira, a startup that specializes in creating AR headsets. Although the financial details of the acquisition have not been disclosed, it coincides with the launch of Apple’s own AR headset, the Vision Pro, which is priced at $3,499. The acquisition was confirmed by Apple after reports emerged that 11 Mira employees had been hired by the company. Mira’s CEO, Ben Taft, expressed his excitement for the company’s “next chapter at Apple” in a private Instagram post, reflecting on the journey from a small startup founded in a dorm room to being acquired by Apple.
Founded by Ben Taft in 2016 and headquartered in Los Angeles, Mira specializes in the development of AR headsets. The company has boasted great clients, including Universal Studios, which provides AR headsets for use in Nintendo World theme park attractions. In particular, Mira had the privilege of having former Apple product designer Jony Ive as an advisor on her entrepreneurial journey.
Apple’s entry into the world of augmented and virtual reality (AR / VR) was marked by the release of the Vision Pro AR headset, which is scheduled to launch in early 2024 and is initially aimed at the United States.
The Vision Pro AR headset has a comprehensive 3D user interface that reacts to the user’s eyes, hands and voice commands. The technology produced by VisionOS, recognized as the world’s leading spatial operating system, allows users to interact with digital content in a way that creates a tactile presence in their environment. In addition, Vision Pro includes EyeSight technology, which allows users to stay connected to the people in their immediate environment while immersing themselves in the digital world.
As usual, Apple has not revealed any specific details about its plans or intentions regarding the acquisition of Mira. However, the move underscores Apple’s commitment to developing AR and VR capabilities and provides insight into the company’s long-term strategy to shape the future of immersive technology.