Nearly 80% of iPhone Users Now Own Apple Watch: Report

Nearly 80 percent of smartwatch users who own an iPhone own an Apple Watch, the highest share of any brand, according to the report.

According to Counterpoint Research, Google Pixel users are a close second: 71 percent of Pixel smartwatch users who own a smartwatch say they own a Google Pixel Watch.

Apple managed to achieve a 56% share of the US smartwatch market in 2022.

Meanwhile, among Samsung smartphone users who own a smartwatch, only 40 percent use Samsung Galaxy Watches, the report said.

While Apple sold about one Apple Watch for every three iPhones in the fourth quarter of 2022, Samsung only sold one Galaxy Watch for every 10 Galaxy smartphones in the US.

“Apple and iOS dominate the US smartphone market, and iPhone users are more likely to adopt other Apple products because of their superior interoperability,” said research analyst Matthew Orf.

With Apple’s share of the installed base of smartphones exceeding 50 percent, it has a huge potential market for Apple Watches, while other smartwatch brands are stuck fighting for the rest.

“According to Apple Watch users, the most significant reason for choosing their current smartwatch was that they like the brand,” Orf added.

The three most important smartwatch features according to respondents are health and activity tracking, notification usage, and messaging and calling, with health and activity tracking being the most popular among older users and checking notifications among younger users.

Popular health and activity monitoring features include a pedometer, sleep monitoring, heart rate monitor and blood oxygen monitor.

At the same time, users also use their smartwatches to connect – interacting with social media notifications and messaging and calling friends, family and colleagues.

“Smartwatch users are overwhelmingly satisfied with their devices and cite health and fitness monitoring and access to notifications as the main purpose of use. This suggests there is room to educate consumers about the benefits of smartwatches in everyday life and drive adoption of the format,” said senior analyst Arushi Chawla.

Additionally, 77 percent of respondents indicated that Apple was the top brand for their next smartwatch.

“The share of respondents who were willing to pay $500 or more for their next smartwatch was double the share of those who said they would spend $500 or more on their current smartwatch, indicating an increase in the average price for the segment,” the report states.

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