Netflix Halts Password Sharing, But More Unfavorable News Follows
Netflix has seen its plans to end sharing passwords gain more than 6 million new subscribers since the crackdown began. But the video streaming platform is now planning another big change that could spell bad news for Netflix users.
Netflix will soon share earnings data with the media, and after deciding not to raise the prices of its plans, the video platform could now make the changes and force people to pay more for their content in the near future.
As noted in a Reuters report, Netflix may raise subscription prices in major markets as it faces a decision to limit password sharing, forcing millions of users to pay for its service over the past 12 months. The report emphasizes that Netflix has managed to get more than 100 million users to pay for its service, which it considers a justification to prevent password sharing between people. And now the company wants to increase its turnover, and the plan to increase subscription prices will certainly help in its plans.
Netflix is likely to raise the prices of ad-free plans in the coming months. It has been pointed out that the majority of new viewers have opted for ad-free plans, giving Netflix an opportunity to raise prices and help its business thrive as competition falters. The price revision is expected to take place after the Hollywood actors’ strike ends, and other countries such as the US and Canada may be the first to notice the change.
However, the report does not talk about a potential price increase for Netflix plans and how much more people are expected to pay. However, we don’t expect Netflix to make such drastic moves in countries like India, where it is still finding the right method to succeed and get more people to pay for its content.
At the same time, Disney+ has also imposed an ad-level plan on users and raised the price of its plans in an effort to revamp its business model and get more money into the company’s coffers.