New WhatsApp Business Feature Streamlines Communication for Small Businesses
On Tuesday, Meta CEO Mark Zuckerberg announced that the WhatsApp Business app, with its extensive user base of over 200 million, will soon have the capability to generate Facebook and Instagram advertisements in order to discover and engage with potential customers. Notably, a Facebook account will not be required for this feature.
“We are also announcing new paid Communication Features so that small businesses can reach customers more effectively,” Meta-pää wrote on his Facebook handle.
To start using the feature, companies only need an email address and a payment method.
When people click on the ad, it opens a chat on WhatsApp so they can ask questions, browse products and make purchases. According to WhatsApp Business, these ads are one of the most effective ways to get potential customers to message them on the platform, opening up new opportunities for WhatsApp-only small businesses that need a simpler way to start advertising.
When small businesses find new customers, it’s critical that they have the tools to connect with them quickly and easily at scale.
“We will soon start testing a new feature on WhatsApp Business that will allow small businesses to send customized messages to their customers, such as appointment reminders, birthday greetings, or even updates on a holiday sale – in a faster and more efficient way,” Whatsapp Business said.
