Snapchat to introduce watermark on AI-generated images to increase transparency – Full details
Social media powerhouse Snapchat has announced its intention to add watermarks to AI-generated images on its platform. The goal of this decision is to increase transparency and prevent the misuse of AI-generated content.
Implementation of watermarks
Snapchat revealed that the watermark features a translucent version of the Snap logo and a glittery emoji. It is automatically applied to all AI-generated images exported from the app or saved to the camera roll. In addition, the company emphasized that removing these watermarks from images is considered a violation of its terms of use.
Industry trends
Snapchat joins other tech leaders such as Microsoft, Meta (formerly Facebook) and Google in taking steps to flag or identify AI-generated content. These efforts highlight a broader industry-wide commitment to transparency and accountability in AI-based technologies.
User experience and security
Snapchat currently offers AI-powered features, including a selfie-centric “Dreams” feature that allows users to enhance their photos with AI-generated effects. The company has introduced visual cues, such as the glitter emoji, to denote AI-powered features such as lenses. In addition, Snapchat has introduced context cards to AI-generated images created with tools like Dream, which aim to provide users with additional information and context.
Commitment to AI security
Snapchat’s initiatives to improve AI safety and moderation follow previous incidents, including controversies over its My AI chatbot. In response to concerns about inappropriate content, especially interactions about sensitive topics, Snapchat introduced controls to the Family Center that allow parents and guardians to monitor and regulate their children’s interactions with the AI.
Snapchat’s decision to introduce watermarks on AI-generated images reflects its commitment to improving the platform’s transparency and accountability. By implementing these measures, Snapchat aims to promote a safer and more informed user experience while aligning with industry-wide efforts to address the challenges associated with AI technologies.
